whynot? explores the future of fashion in the hands of youths, and brings to the table an alternative view of how the new generation of Singaporean fashion identity can take shape. Can young designers promote their works without having to chase after commercial incentives? What measures may young designers take to acquire more ownership of their craft alongside creative branding and marketing endeavours? Above all, how up to date are institutional resources and models provided for our fashion students today.

With the lack of more independent, self-driven and collaborative approaches to the local fashion scene, the designers at whynot? challenged themselves to do better. The event will feature a presentation informing the unique stories of six graduate designers through an open format that considers the pressing concerns and observations around the contemporary fashion industry in Singapore.