WHY THE HELL NOT?




Why Not? is an independent collective that aims to disrupt the fashion industry by producing alternative formats and narratives of fashion presentations without the confines of commercialism and traditionalism.

Its first ever show at The Substation (2019) was compared to the +9 collective in the 90s. Adopting a contemporary, non-profit approach, it aims to enable emerging designers with the autonomy that’s lacking in Singapore’s commercial ecosystem.